Superior technology alone isn't enough to penetrate the Japanese market.
We combine Technical Writing precision with Creative Copywriting to bridge the gap between global innovation and the unique Japanese business context.
We transform your core technology into a compelling value proposition that truly resonates with Japanese customers.
Organizing complex technical data with error-free clarity, while crafting messages that convince clients: "This is exactly what I need."
For 20 years, I have perfected this balance to deeply understand your technology and elevate it into "irresistible value" that drives the global market.
Mastered technical design and multilingual processes over 5 years at a major firm.
Holding advanced TC Association certifications, I deeply grasp complex technologies to create optimized information designs that ensure your product’s true value is communicated with absolute precision to the global market.
From agency copywriter to independent strategist, I’ve spent two decades in Aichi— the heart of global manufacturing—creating sales content for tech-driven firms.
By merging technical precision with persuasive copywriting, I transform standard technical data into strategic "Sales Assets" that drive customer action.
With a BA from the Massachusetts College of Art & Design and a TOEIC score of 925, I bridge the gap between English-market creative sensibilities and Japanese precision.
I develop messages that resonate deeply within target markets by merging strategic language skills with a profound understanding of global business cultures.
Sales Asset Renovation:
Transforming complex or technical internal documents into powerful sales tools. We revitalize your existing materials to address the specific challenges of international customers, converting dry technical specifications into clear, highly marketable benefits.
Content Production:
Designing and producing long-term business assets, including Corporate Profiles, Catalogues, Websites, Landing Pages (LPs), and White Papers, to drive sustainable engagement.
Market Pre-research:
Comprehensive data collection and in-depth analysis of global market trends and competitive landscapes to inform your market entry.
Strategic Branding Package (Market-Fit Solution)
Insights & Research: Analyzing global market trends and identifying target customer pain points.
Core Message Development: Crafting compelling taglines and statements that define your strategy for victory.
Key Asset Production: End-to-end creation of LPs, Corporate Profiles, Pitch Decks, and Catalogues—integrating strategic copywriting with high-end visual direction.
Global Medical Device Manufacturer (Australia):
Comprehensive marketing localization and sales asset production for Japan market entry (Japan Entry support).
International Trading Conglomerate (Taiwan):
Strategic branding and localized sales promotion tools development for entering the Japanese market.
Major Automaker (Tokyo Stock Exchange Prime Listed):
Strategic planning and production of corporate internal newsletters, inner branding support, and presentation assets for international exhibitions.
Leading Electronics & Sewing Machine Manufacturer (Tokyo Stock Exchange Prime Listed):
Copywriting, technical writing, and creative direction for domestic and international user manuals, global product catalogues, websites, and multilingual exhibition video captions.
Major Precision & Information Equipment Manufacturer (Tokyo Stock Exchange Prime Listed):
Technical writing and direction for international user manuals and complex product specifications.
Keiko Manki
2001:
Graduated from Massachusetts College of Art & Design (Boston, USA).
2001–2006:
Technical Writer & Director at SASATOKU Printing Co., Ltd. (Aichi, Japan)—Specialized in technical documentation architecture and quality assurance.
2006–2011:
Bilingual Copywriter & Planner at SUNLIGHT Co., Ltd. (Aichi, Japan)—Led global advertising and marketing content production.
2011–Present:
Founded OWL Copy Lab as an independent strategic partner.
Credentials & Certifications
Certified Manual Production Director — Technical Communicators Association (JTCA)
Advanced Technical Writer Certification — Technical Communicators Association (JTCA)
TOEIC Score: 925
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